Flipping the paradigm of a stationary Paris Fashion Week showroom, Byborre has been showcasing their collections in a branded, outfitted truck, dubbed the Mobile Showroom, that freely drives around the streets of Paris.
Stepping inside the Byborre mobile showroom you are hit by the incongruous feeling of being inside an industrial vehicle while browsing through a collection of garments made of technical, detailed fabrics hand-rendered in The Netherlands.
The idea of the Mobile Showroom came to fruition when the Byborre team needed a way of showing their collection to attendees at Paris Fashion Week and a solution that enabled them to see as many people as possible. Thus was born this showroom on wheels, a fully outfitted rig that is fully equipped with a GPS tracking system which alerts those on a Byborre web app where the truck is at any given time.
During the Autumn/Winter PFW Byborre’s fleet expanded, with the addition of three branded satellite DS cars. With the shuttle vehicles, Byborre offered clients to be picked up, driven to the Mobile Showroom and then dropped off where ever they needed to be next.
With each of the collections the Mobile Showroom evolves and with it the experience of Byborre.