Try standing out during Paris Fashion Week being the new kid on the block. Given that fashion week is one of the busiest periods for them we knew it wouldn’t be easy to get press and buyers to come to our showroom, so we opted to go to them instead. Easy!
Not willing to compromise on how we present ourselves we transformed a truck into a mobile showroom and roadtripped down to Paris and brought film maker Sam Vis along to document this adventure. To make it super easy for people to find us you could track our location in real time via our site.
We couldn’t have asked for a warmer welcome, with buyers, members of the press and fellow designers all popping by to show their appreciation. We even had other brands and showrooms supporting us by allowing us to temporarily set up in front of their spaces. A big fat thank you to everyone who was part of this!