Browns East London
BYBORRE launches at Browns East London; the first drop on UK soil starts with AW18: The On-Pattern Edition™.
October officially marked BYBORRE’s launch in London stores by launching our label’s AW18 On-Pattern Edition™ at Browns East. The first drop on UK soil.
For the launch of this collection, BYBORRE brought the essence of the AW18 Mobile Showroom to the shop floor. Walking through the neon red doorways, you were met with the AW18 collection ranging from 3D sweaters to 8-Bit pants.
The pop-up exhibition started out with a launch event at the store, bring together old and new friends from BYBORRE’s community. Many pre-experienced the On-Pattern Edition™ firsthand for the first time.